Should you market through Twitter?
Twitter Usage in America 2010 from Tom Webster on Vimeo. Edison Research just released an insightful report entitled "Twitter Usage in America: 2010". This report is important because it cuts through...
View ArticleRedirecting Users From Links to Old Webpages
Have you just deployed a new Website that includes a significantly different site structure, file names, and/or file extensions? There are a few basic “housekeeping” tasks that should be performed to...
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Using Conformity to Communicate The Uniquness of Your Company
A great example of the the principles of consistency and conformity is the email template we designed for Baker Tilly. Compare the email design with the graphic identity of their existing Website....
View ArticleGreat Branding
I wanted to share this phenomenal branding video from my friends at Infuze Marketing in Sacramento. While I have to admit I’m biased in my fondness for Infuze Marketing, this truly is one of the best...
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How long do you want to be in business?
How many business leaders plan on sacrificing so much of their life for a business that sticks around for a decade or two? Assuming the answer to this rhetorical question to be “few if any,” then...
View ArticleKeys For a Successful Web Site
The content of your Web site is crucial and should be developed to quickly answer the basic questions and needs of your specific target visitors. Research shows that you only have a few seconds to...
View ArticleBranding with Authenticity and Emotion
Wow, this is such a powerful ad from Google Chrome. This branding campaign is a great example of taking a cold technical product like a Web browser and powerfully connecting with prospects and...
View ArticleAnother Example of Great Branding
As a follow-up to the great Google Chrome ad I posted a few days ago, here’s another great TV ad from Volkswagen. As mentioned about the Google Chrome Ad . . . there are two keys to branding that both...
View ArticleIt’s Easy to Spot Amateur Copy | by Lewis Bassett
The following was originally published by Lewis Bassett of Bassett Providentia, Ltd, via his email list to which I subscribe. Every article I’ve ever received from him has been phenomenal, but this I...
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Best Practices – Facebook Marketing
VerticalResponse has one of the best condensations of how to manage your business’ Facebook page that I’ve seen. If your business has a Facebook page I strongly recommend checking it out. Looking for...
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